I'm getting ready to start marketing and promoting the new album The Martyr. I think I have to let as many people as I can in the Houston Market first know about the new album. (since that's where I'm starting. I've been doing so much studying when it comes to the music business. I'm thinking that Google ads would be the cost efficient way to go starting out since the first thing that I need to do is get people used to seeing my face and hearing my music. I'm not sure how many results I'll get at first but I'm thinking it's great for branding myself as an artist.
I'm looking to hire more people for my in house marketing team. It's fun and I think of it all as a game. I purchased an audio book called 100 ways to grow your wealth that said that you should make your work a game or at least think of it that way. I can tell you that since I've been doing it for about a week now, I am noticing that I'm more productive. I do suggest that you do it it you want to be more productive in the music business. You're supposed to have a different energy than you do when you work. Now I don't work, I just play.
I've also been studying branding a lot, did you know that experience with the brand is the fastest way to brand yourself with your customers in the music business. Really any business like test driving a car, eating at a restaurant. Reading your books, things like that. I get it now, I understand. I've even did a personal interview with Sheila P. Coates who gave me a lot of practical tips when it comes to branding. She's an expert that has a great book called Mama said be your own brand. It's a must read and you can hear the interview on the author section of www.undergroundsouthconnection.com Well I guess the best thing you can do is give your audience the best possible experience with your brand.
Please leave your comments and branding tips for the music business. We're all here to help each other.
Friday, May 14, 2010
Tuesday, May 11, 2010
The New Cd The Martyr: This is our project so let's work together.
I'm really moving right now on this new Cd. I just got the artwork back and I go to UPS to pick up the mastered CD that arrived from disc makers but I wasn't here to get it. I've been studying marketing methods stronger than ever. I've even been writing a marketing plan. People if you have a product but no plan to market it, you're in trouble and you don't even know it. These plans are so important and easy to do. I purchased Marketing advantage deluxe edition and I believe it's one of the most inexpensive yet valuable parts of my company I've added.
I've also been watching the website build slowly but surely. It's still under construction but I've been looking at color schemes and trying to figure out the best way to get people to download songs once I put them on. I mean it's one thing to have a site and it's another thing to have a website that pays you. It's very challenging so help out if you can.
I was watching something from a marketing Guru whom I can't think of his name that said, if you ride down the street you probably ignore a cow but if you saw a purple cow then you would not ignore that. People we have to think of new ways to stand out in the crowd because it's so many people everywhere and we need to be the one that gets noticed. How do we do this in an economy like this. We'll find out together. I'll be posting my ideas and I hope that you will share yours. I found one way through my clothing. Look at Lady Gaga she does a great job of standing out, but maybe not that weird. I'll just stick with off the wall hats that most won't wear and when it becomes a trend I guess I'll be stuck with the challenge of finding something else.
check out my new honest music http://www.authortretelo.com
Make sure you follow my blog and stay connected. what's the use of learning something new and not connecting to it.
I've also been watching the website build slowly but surely. It's still under construction but I've been looking at color schemes and trying to figure out the best way to get people to download songs once I put them on. I mean it's one thing to have a site and it's another thing to have a website that pays you. It's very challenging so help out if you can.
I was watching something from a marketing Guru whom I can't think of his name that said, if you ride down the street you probably ignore a cow but if you saw a purple cow then you would not ignore that. People we have to think of new ways to stand out in the crowd because it's so many people everywhere and we need to be the one that gets noticed. How do we do this in an economy like this. We'll find out together. I'll be posting my ideas and I hope that you will share yours. I found one way through my clothing. Look at Lady Gaga she does a great job of standing out, but maybe not that weird. I'll just stick with off the wall hats that most won't wear and when it becomes a trend I guess I'll be stuck with the challenge of finding something else.
check out my new honest music http://www.authortretelo.com
Make sure you follow my blog and stay connected. what's the use of learning something new and not connecting to it.
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