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Friday, May 14, 2010

Standing Out Branding in the Music Business

I'm getting ready to start marketing and promoting the new album The Martyr. I think I have to let as many people as I can in the Houston Market first know about the new album. (since that's where I'm starting. I've been doing so much studying when it comes to the music business. I'm thinking that Google ads would be the cost efficient way to go starting out since the first thing that I need to do is get people used to seeing my face and hearing my music. I'm not sure how many results I'll get at first but I'm thinking it's great for branding myself as an artist.

I'm looking to hire more people for my in house marketing team. It's fun and I think of it all as a game. I purchased an audio book called 100 ways to grow your wealth that said that you should make your work a game or at least think of it that way. I can tell you that since I've been doing it for about a week now, I am noticing that I'm more productive. I do suggest that you do it it you want to be more productive in the music business. You're supposed to have a different energy than you do when you work. Now I don't work, I just play.

I've also been studying branding a lot, did you know that experience with the brand is the fastest way to brand yourself with your customers in the music business. Really any business like test driving a car, eating at a restaurant. Reading your books, things like that. I get it now, I understand. I've even did a personal interview with Sheila P. Coates who gave me a lot of practical tips when it comes to branding. She's an expert that has a great book called Mama said be your own brand. It's a must read and you can hear the interview on the author section of www.undergroundsouthconnection.com Well I guess the best thing you can do is give your audience the best possible experience with your brand.

Please leave your comments and branding tips for the music business. We're all here to help each other.

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